IHG wanted to train their employees on their new Holiday Inn Club Vacation program — without it being boring. Oh, and it had to be animated and under budget.

I came up with the idea of Phil. A lovable hedonist, who would rather chill by the pool with a drink in hand than to explain how the HCV program works. He leaves the dirty work for Mr. VO, who doesn’t bat an eye.

Combining a fun animation style with tactful humor, we were able to turn a mundane training video into an entertaining and educational one that hopefully inspires others to be better than Phil.

Agency: Utoka

CD/Animation: Ken Soons

Writer: Reed Alliston