Freedom Financial came to us for help exploring the Wild, Wild West, AKA TikTok. We were more than happy to oblige. They handed us the keys to the brand, along with hours of UGC testimonial footage, and told us to “make it not suck.”

After going through dozens of UGC videos, I pieced together a narrative that told the story of how Freedom Financial helps everyday people get rid of debt in ADHD-friendly TikToks. The Art Director and I also worked closely with Strategy to A/B test different trends and headlines which would influence our creative direction for each proceeding batch of videos.

The end result was a TikTok series that doubled Freedom Financial’s video engagements and boosted its sign-ups. Suck, it did not.

AD: Jake King