2021 - Bronze Addy for Website-Based App
Workers Credit Union needed an innovative way to educate members on financial planning with the challenge of making it fun.
The Worker’s PlanIt App was born. The first of its kind for a financial institution, The App features a gamified approach to building financial dreams with the goal of getting a custom financial plan for achieving them.
Working closely with a team of strategists, developers and motion designers, we were able to create a unique experience for audiences that want to learn about financial planning while having fun doing it.
We also launched a landing page promoting Workers PlannIt, which I also provided copy.
CW: Reed Alliston
CD: Will Agrella
Motion Designer: Rae Cook
Designer: Xavier Vinas