Awards: W3 - Silver for Integrated Campaign
When you want to tell the world that your most realistic laminate floor is now waterproof, you need to really make a big splash. And that’s exactly what we did for Pergo.
We built a campaign around “wild guests” and their “wild habits” to showcase the waterproof durability of Pergo TimberCraft.
I concepted with an art director and wrote each TV spot, landing page and social posts.
CD: Carol Montoto
ACD: Christian Durrett
CW: Reed Alliston